Fashion Luvr

Well I am going to make a million and one dollars and do it again. Just wait till tomorrow, we are never going to borrow again.

Via Kanye

I always get my Nikes from Tradition. They are great for everyday
shoes. Im off to go pick up some up!
 
Tradition is in West Lake Village (the valley), cool store with a good staff.
 
http://www.shoptradition.com/store/

Service has been great and very clean hotel. I got upgraded to a suite
in the wynn towers. it is sweet having a living room and separate
bedroom. I don't want to leave here. Plus the view over the strip and
the snow capped mountains is awesome too.

Wow, I have 1,500+ followers on my twitter.com/fashionluvr account today!

As promised I am doing a give away.

I am going to send out 3 $15 iTunes gift cards as a thank you.

I was pleasantly surprised to find over 1,500 twitter friends following me this morning.

This post was supposed to go up earlier, but busy working on making fashionluvr better!

As a thank you to all of my twitter friends, I am giving away 3 $15 iTunes gift cards.

To win one of the gift cards you can either:

-Leave a comment on any fashion sale post on why you love/hate the sale or a piece you desire.

-Leave a comment on this post on what you are lusting after, like that DVF dress or Seven Jeans.

EDIT: 4:45pm. Looks like you have to sign up for posterous to comment here. You can @fashionluvr me on twitter with your lusted item. Sorry!

Then just @fashionluvr on twitter with the link to your comment, so I know who posted what on where.

I will pick the 3 most awesome comments.

*Content ends tomorrow (2/17) at 11:59pm PST!*

Gift cards will be sent out Wednesday morning via email. Thats it!

Thank you everyone!

I remember seeing the sexy videos on www.honeyshed.com around December and I happened across their site today and wondered why I hadn't heard about them at all within the last 2 months.

Turns out, they are closing up shop since they burned through their financing and are out of money. Article on Fast Company.

Here are 5 things I would change if Honey Shed launched a new version if they get more financing.

1. New domain name. Honeyshed is great since it is unique but doesn't tie much into their services.

2. Kill all flash navigation and turn it into html pages. Make SEO a top priority. An all flash based e-commerce driven site is stupid. Organic google traffic is targeted and free.

3. Make videos more interactive. Allow comments and captions inline with the video like how Viddler does.

4. In the new site design have related products to what is produced. IE they have a video of a Puma shoe. But Puma also makes 30-100 other designs for that year. Have other Puma shoes on the bottom that could be purchased but don't have a video. With the cost of their production for each, this is one way to scale up sales but without having to make a video for each product.

5. Partner more with blogs. For example they should have built a widget that other blogs could put on their site for the newest Honeyshed video and the blog would get a cut of sales. This wouldn't help much with sales but would be killer for brand awareness and SEO for their new static google friendly pages. Their video product cost had to have been over $2k for each video with talent, product company, editing and set design. That just doesn't scale for sales.

Then in general they should have followed what other successful fashion sites are doing such as a sales section, photo gallery, more product details/info, and customer reviews/comments.

That is why I think a html type of page would have been much better. They could have built a normal shopping cart then just inserted the video into the product/brand page.

Another problem is getting the customer to purchase from Honeyshed. If they do a killer video on a product and the person is sold on buying the shirt/shoe/whatever, they could also google that and find it cheaper somewhere else. I did see a couple products that were exclusive but that is a hard business too.

I hope they get a chance to relaunch the site with some key improvements and not just another ad budget. If not them, someone else could launch an e-commerce site with video as one of the key differentiators.

gon' work all day work all night
won't fight your war until I'm finished with mine
gonna forward move, gonna buy me some time
I'm cutting your strings and keeping my smile

 

This is the first part of posting screen shots of the progress for www.fashionluvr.com New changes coming up this week.

I went to Startonomics.com yesterday and had a good time, there are my 5 take away ideas from the all day confrence.

1. If you are new to the *scene* then do some research on who will be there and possibly get some communication going before hand. I didn't and wish I could have found out why people were attending and what they were looking for. Also, to find out more about the speakers and catch up on their blogs and what they have been talking about and what their companies are doing. I am going to be doing that for Twiistup 5 this Thursday.

2. Got legal? Talk to some legal folks when forming the corporation. Also for if the companies founders ever need to split ways for any reason, have an agreed upon contract for terms if someone needs to exit.

3. Bundle up your content and spread it around. For FashionLuvr.com I am going to condense some blog posts into a several page article with links and images, then post it around on various social sites. Flickr, DocStoc, Mashable, Facebook, etc. Those site are out to promote my content for free.

4. Help others in your industry (or blog network) by linking to them, help digg, tag and comment. It helps them and in the long run help your site/brand. My action is, I am going to try and email/twitter startonomics attendees on how I can help their site.

5. Go after it. Everyone is trying to make it for themself. You have to promote who you are and speak up, otherwise no one can listen to you if you never say anything.